Brand Development Questionnaire Name Email Do you have a website? If you do, what is the address? What is your goal with your brand? What is emotionally driving you? What are your beliefs, voice, essence? What is your story and the story you want your brand to tell? What sets you apart and makes you unique? What is the main message you want to communicate to your audience? Who is your target audience? How do you want them to feel? Who is your competition and what are they like? Any companies, brands or individuals you aspire to? How does your product/service work? What is the tone of voice and personality of your brand? List keywords for how you want your brand to come across (ex. sophisticated, upscale, friendly, sustainable, inspiring, etc.) Do have any specific do's and don'ts for your brand strategy? Where are you planning to promote yourself? What is your estimated project budget? Any additional thoughts or information you would like to share? Thank you for the information regarding your brand. I’m excited to learn more about you and your business! I’ll be in touch soon with next steps.-Loren