C A S E S T U D Y
Saraswati’s Yoga Joint
Saraswati’s Yoga Joint is a long-established yoga studio with more than two decades of history and a strong community. I was brought in to refresh the visual identity and design a new website that would reinvigorate the brand without losing what made SYJ special. The result is a more cohesive, vibrant identity and a website that makes it easier to explore the studio’s classes, trainings, workshops, and community.
What I Did
Brand Refresh
Visual Identity
Creative Direction
Website Design
UX + Content Strategy
Custom CSS
SEO
Print Collateral
The Brand
A Refresh, Not a Reinvention
The goal was to evolve the existing SYJ identity while preserving the elements that made it recognizable. I refined the logo system and introduced a more cohesive color palette, pairing Sacred Plum and Elemental Teal with supporting colors that bring warmth, energy, and versatility to the brand.
BEFORE
AFTER
The Website
A New Home for SYJ
The new Squarespace website brings the refreshed identity to life and gives students a clearer way to navigate the studio’s offerings. From the class schedule and signature classes to teacher training, workshops, and community programs, the site brings everything together in one cohesive experience.
“Working with Loren was a wonderful experience, in no small part because she already knew and loved SYJ as a member of our community. She brought a deep appreciation for what has made the studio special for more than two decades, along with the creativity and vision to help us imagine its next chapter. Loren listened carefully, challenged us thoughtfully, and helped us articulate who we are and where we're going. The result is a refreshed brand and website that feel both entirely new and unmistakably SYJ. We're so grateful for the care, creativity, and heart she brought to this work.”
Renée Wellman + Vicky Cook
Co-Owners of Saraswati’s Yoga Joint
Beyond the Website
Extending the Identity
The refreshed identity extends beyond the website into SYJ’s teacher training and practice immersion materials, creating a more consistent look across the studio’s educational offerings.
